
MDI
has come a long way since producing its first product
- sweetened condensed milk in 1963. Today, MDI manufactures
as many as 21 various product lines.
It
was a gradual process in which one thing led to another.
From sweetened condensed milk came evaporated milk
in 1970, which was added to the line of products.
A year later, instant and regular full cream milk
powder were added. Another milk product, pasteurised
milk followed in 1974.
As
the line of milk products became a success, MDI
branched out into fruit juice drinks in 1977. These
drinks were marketed under the brand MARIGOLD, which
has today become a household name.
MDI
also introduced cultured milk drinks under the brand
name of Vitagen into the Singapore and Malaysia markets.
Malaysia Milk Sdn Bhd - a wholly-owned subsidiary
was set up to manufacture for the large Malaysian
market.
As
the MARIGOLD brand became popular, more products were
added to this brand name in 1978. Investment in sophisticated
equipment enabled MDI to manufacture long-life milks,
juices, Asian drinks and pasteurised Soya Milk.
As
sachet packing was discovered to be very practical
and appealing to consumers, in the following year,
MDI started making single-serve sachets of non-dairy
creamer. Later, sugar and instant coffee mix were
added to the list.
At
the same time, fruit juice and pasteurised milk plants
were installed in Malaysia to meet the increasing
demands of consumers.
Throughout
its long history, MDI has not stopped upgrading or
improving its products or services. In recent years,
other new products such as desserts and Yoghurt Drink
have been launched in the local and Malaysia markets.
Updated on 05 Feb 2005
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